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Article 7-2 DEFINITIONS

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For the purpose of this Article, the following words, terms and phrases are defined herein as prescribed in Article 2 (Definitions) of this Ordinance:

ABANDONED SIGN. Any sign that has ceased to be actively maintained and is in a dilapidated or deteriorated condition, or any sign for a business or other premises that has been vacant for six or more months.

ANIMATED SIGN. Any sign or part of a sign which changes physical position by any movement, rotation or undulation or by the movement of any light used in conjunction with a sign such as blinking, traveling, flashing or changing degree of intensity of any light movement other than burning continuously.

AWNING SIGN. A sign that is mounted, painted on, or attached to an awning.

BANNER. A temporary sign of fabric, plastic, paper or other light pliable material not enclosed in a rigid frame.

BILLBOARD. A permanent sign or structure containing a commercial or noncommercial message, which directs attention to something offered or existing elsewhere than upon the property where the sign is located.

BUSINESS. For purposes of this Article, any commercial or noncommercial activity conducted within or outside a building or structure located on a property, parcel, or any part of a property or parcel.

CABINET SIGN. A three-dimensional structure, which includes a frame, borders and sign panel face and which may include internal lighting.

CANOPY SIGN. A sign that is mounted, painted on, or attached to a canopy.

COMMERCIAL SIGN. A permanent or temporary sign, which identifies, advertises, or directs attention to a business or is intended to induce a purchase of a good, property, or service, including, without limitation, any sign naming a brand of good or service and any sign that is not a noncommercial sign.

COMPREHENSIVE SIGN PACKAGE. A submittal required for any commercial or industrial development that contains three or more businesses, for a master planned residential or mixed-use community, and for all Planned Area Developments (PADs), to provide unified signage throughout the proposed development.

CONSTRUCTION SIGN. A temporary sign, limited to the period of construction, located on the premises of an existing construction project.

DIGITAL MARQUEE SIGNS. A permanent sign or structure, which is capable of displaying words, symbols, figures or images that can be electronically changed by remote or automatic means, for the purpose of directing attention to something offered or existing elsewhere than upon the property where the sign is located.

DIRECTIONAL SIGN. A permanent or temporary sign typically containing information for the purpose of directing vehicular traffic or pedestrian travel to the identified property or other location.

DIRECTORY SIGN. A permanent on-site sign typically listing the names, uses and/or locations of persons, businesses or activities conducted within a building or group of buildings.

ELECTRONIC MESSAGE DISPLAY. A permanent on-site sign capable of displaying words, symbols, figures or images that can be electronically changed by remote or automatic means.

EMBELLISHMENT. Irregular forms or similar ornamentation, whether or not attached to, affixed to, or imposed upon advertising signs.

FIGURATIVE SIGN. An on-site sign that advertises the occupant activity or business through the use of graphic or crafted symbols, such as shoes, keys, glasses, books, etc. Figurative signs can be incorporated into any of the allowable sign types identified in this Ordinance.

FLYING BANNER. A type of vertical banner made of flexible material, with the longer dimension typically attached to a pole or rod attached to the ground. Also sometimes called a feather, sail or teardrop banner.

FREEWAY PYLON SIGN. A permanent freestanding identification sign located on property abutting a freeway, or part of a complex or center abutting a freeway that is oriented to and intended to be read from the freeway.

GOVERNMENTAL SIGN. Any sign erected, constructed, or placed and maintained on government-owned or privately-owned real property, including, but not limited to, public buildings, public rights-of-way, public schools, and community facilities, by the City or any other governmental entity of the State of Arizona, a public or quasi-public utility, or the Federal Government or an agency thereof, including any sign placed and maintained pursuant to a government contract or license. Government signs also include official traffic, fire and police signs, signals and devices and markings of the State of Arizona and the City of Goodyear or other authorized public agency, and the posting of notices as required by law.

ILLUMINATED SIGN. A permanent sign with the surface artificially lighted, either internally or externally.

INFLATABLE SIGN. A type of sign that achieves its shape through inserted air or gas. Includes balloons and other air or gas blown displays .

KIOSK SIGN. A City-installed or licensed informational sign indicating directions to destinations within the community, including, but not limited to, government and community facilities, residential developments, schools, and businesses.

LEGAL NONCONFORMING SIGN. A sign lawfully erected and maintained prior to the adoption of this Ordinance, which does not conform to the requirements of this Ordinance.

MAINTENANCE. The replacement or repair of a part or portion of a sign required by ordinary wear, tear or damage, with like material, color and design.

MENU BOARD SIGN. A permanent sign typically displaying items for sale at a drive-in or drive-through restaurant, with or without ordering capability.

MONUMENT SIGN. A freestanding, permanent self-supported identification sign that is not attached to the supportive elements of a building.

NONCOMMERCIAL SIGN. A permanent or temporary sign, which in no way identifies, advertises, or directs attention to a business or is intended to induce a purchase of a good, property, or service, or portrays or symbolizes a good, property, or service, especially, but, without limitation, a brand or trade name, an identifiable container shape, or a trademark. Noncommercial signs include, but are not limited to, political and ideological messages.

OFF-SITE SIGN. A temporary sign, other than a billboard, that directs attention to an activity, business, commodity, service, entertainment, product or attraction sold, offered, or existing elsewhere than upon the property where the sign is located.

PENNANT. Any piece of lightweight plastic, fabric or other material suspended from a rope, wire or string, displayed in series and capable of movement in the wind.

PERMANENT SIGN. A sign that is permanently attached to a building, structure, or the ground and that is intended to be used for an ongoing, indefinite period of time.

PORTABLE SIGN. A temporary sign not affixed to a structure or ground-mounted on a site, but rather is self-supporting and designed to be moved from place to place.

PROJECTING SIGN. A permanent sign attached to a building or other structure and extending in whole or in part more than 12 inches beyond the building or other structure.

RACEWAY. A structure used for wall-mounted signage with individual letters or characters located upon the exterior wall surface between the wall and the letters or sign characters. Raceways contain wiring, conduit, transformers and other electrical components.

READER PANEL SIGN. A permanent on-site sign, which is designed to permit immediate change of copy by manual means.

ROOF SIGN. A permanent sign erected on, above or over the roof so that it projects above the highest point of the roofline, parapet or fascia.

SHINGLE SIGN. A permanent sign suspended from, and located entirely under a covered porch, covered walkway or an awning and is anchored or rigidly hung to prevent the sign from swinging due to wind movement.

SIGN. Any structure, board, poster, placard, or device, which contains or comprises a display designed, used, or intended to attract the attention of the public. As used in this Article, sign includes the sign structure, display surface, and all other components.

SIGN WALKER. Any person who wears, holds or balances a sign as defined and regulated by Article 7-9-A-2 and A.R.S. § 9-499.13, as amended.

SPECIAL EVENT OR TEMPORARY USE SIGN. A temporary sign as set forth in Article 7-9.

TEMPORARY SIGN. A sign that is not permanently affixed or attached to a building, structure, or the ground and that is intended to be used for limited periods of time.

VEHICLE SIGN. A sign mounted, painted or otherwise placed on a truck, bus, car, boat, trailer or other vehicle or equipment and used in such a manner that the sign is visible from a public street or right-of-way and the primary purpose of such vehicle or equipment is for the display of such signage.

WALL SIGN. A permanent sign fastened to or painted on the exterior wall of a building or structure in such a manner that the wall becomes the supporting structure for or forms the background surface of the sign.

WINDOW SIGN. Any poster, cut-out letters, painted text or graphic, or other text or visual presentation affixed to the interior or exterior of a window, or placed within six feet of a window pane, and placed so as to be read from the exterior of the building. This does not include any item, such as merchandise, normally displayed within a store window.

YARD SIGN. A temporary sign made of corrugated plastic, metal, grey board, or similar type of material and that is generally supported by stakes inserted into the ground.