Article 7-10 SPECIAL SIGN AREAS
A. COMPREHENSIVE SIGN PACKAGES. The purpose of a Comprehensive Sign Package is to provide a comprehensive and coordinated approach to the design of signage that exhibits superior quality and effective messaging. In recognition of the benefits of cohesive and comprehensive sign design, modifications to the requirements provided in this Ordinance may be appropriate within a Comprehensive Sign Package.
1. Any commercial, industrial, non-residential use in a residential zoning district, or mixed-use development containing three or more buildings or businesses and all Planned Area Developments (PADs) shall be required to prepare and submit a Comprehensive Sign Package for review and approval prior to the issuance of individual sign permits.
2. The Zoning Administrator, or designee, shall process an application for a Comprehensive Sign Package in accordance with the procedures and time frames outlined in the city of Goodyear Administrative Process Manual. A Comprehensive Sign Package that is in compliance with all of the requirements provided in this Article may be approved by the Zoning Administrator after review and approval by the Development Review Committee. A Comprehensive Sign Package that proposes modifications to the requirements provided in this Article shall be reviewed and approved by the Planning and Zoning Commission and City Council.
3. All Comprehensive Sign Packages shall provide for unified signage throughout the development that is complementary to and integrated with the architectural design and character of the buildings within the development. The Comprehensive Sign Package shall describe and illustrate the locations, heights, sizes, colors, function, materials, design, illumination and all other elements of all proposed signs within the development.
4. Comprehensive Sign Packages shall be evaluated based upon the following criteria:
a. Size and Height. The Comprehensive Sign Package shall demonstrate that all proposed signage is no larger than necessary for sufficient visibility and legibility. Factors to be considered in determining allowed size and height may include, but are not limited to, topography, traffic volumes, traffic speeds, visibility ranges, copy size and impact on adjacent property.
b. Location and Orientation. Signs should be located and oriented to allow sufficient visibility and legibility for pedestrian and vehicle traffic. Factors that may be considered in reviewing the appropriateness of the sign location and orientation may include, but are not limited to, location relative to the surrounding streets and land uses, traffic volumes and access points, visibility angles and topographic features.
c. Design, Colors and Materials. Signs proposed under the Comprehensive Sign Package shall be harmonious with and enhance the architecture and theme of the specific development in which the signs are located. Compatibility with the specific development shall include the use of complementary colors, materials and architectural style.
d. Surrounding Land Uses. Signs shall not adversely impact adjacent land uses, especially adjacent residential land uses. The Comprehensive Sign Package shall demonstrate the measures that will be taken to ensure the proposed signage will not adversely impact adjacent land uses in terms of lighting, size, location and orientation.
5. All amendments to an approved Comprehensive Sign Package shall be processed in accordance with the following procedures:
a. Minor Amendments. Minor amendments shall include any change that does not increase the number of signs nor increase the size or height of any sign beyond what was approved under the original Comprehensive Sign Package or any change that adheres to the provisions of this Article. Minor amendments shall be approved administratively by staff.
b. Major Amendments. Major amendments shall be defined as those amendments not meeting the criteria set forth above to qualify as a minor Comprehensive Sign Package amendment. Major amendments shall be processed and approved in the same manner as the initial Comprehensive Sign Package submittal.
6. After approval of a Comprehensive Sign Package, or an amended sign package, no sign shall be erected, placed, painted, or maintained, except in accordance with such package, and the package may be enforced in the same way as any provision of this Article.
7. The owner of a premise with a Comprehensive Sign Package approved before the effective date of this amended Article shall continue to implement the sign package pursuant to the original sign package.
B. RESERVED.
(Am. Ord. 20-1479, passed 10-26-20)